Lord Luthier specializes in hand-crafted guitars using techniques done by generations of craftsmen. Based in Encinitas, Ca and designed by Alex Lord, each piece is a special combination of Alex’s skills and ode to the master guitar makers that came before. In his rebrand, it was important to keep the classic style of a guitar label while making it contemporary and symbolic to Alex’s work and journey. Lord Luthier is a brand that conveys authenticity and quality, therefore one-of-a-kind watercolors were individually painted on custom guitar labels, never the same as the next, making each guitar that much more unique